Daily Usage and Notifications:
While Briagh had an in depth understanding of growing, she did not use the Harho app as frequently as some other users. Nevertheless, she valued the app’s daily notifications, especially for reminding her to water her plants and complete the checklist. These reminders aligned with her busy student schedule.
Engagement with the App:
Briagh’s interaction with the app was different from some users. She primarily used it as a tool for practical reminders rather than for answering daily questions. This behaviour led to fewer points accumulation and a lower streak. Briagh’s experience challenges the assumption that active app usage is the sole indicator of a user’s enjoyment.
Data Insights:
The data from Briagh’s usage provided valuable insights into user behaviour. It revealed that higher growing knowledge, like Briagh’s, could lead to less app engagement, as experienced users might not rely on the app for extensive guidance. This information helps Harho refine its user engagement strategies.
Key stats around usage
- 40 days since installation at the point of this case study
- Around 90 days would signal all produce grown
- 6 harvests at this point
- 12 separate days spent within the app
- 4 hours and 15 mins spent within the app
- 58 points scored within the app